Billboard Campaign Shot Live In Times Square

We just finished up photographing a billboard campaign live in Times Square for Schofferhofer Grapefruit. It was quite a shoot, over the course of fifteen hours across three nights we photographed over 700 people. To be honest it was a production high wire act, and I’m happy to report it went off without a hitch. 

In Photography, new york, billboard, advertising, photo gear

The Power of Hasselblad Digital Cameras

Click on the image to see the details.

Here’s an example of the detail that you can get from Hasselblad digital cameras. Yesterday's post about our shoot with the Myopia Hunt hounds really got me thinking about how remarkable this camera really is. Look at the detail in the shot above. That would be a good amount of detail if that was the full frame of the photograph, but the amazing thing is it isn't. It's just a small part of a much larger photo, which you can see below. We've had this camera for a while now, and every time I see the incredible detail it can give, it's like I'm seeing it for the first time.


In cameras, Photo, lightroom, Photography, workflow, hasselblad, portraits, dogs, photo gear