We just finished up photographing a billboard campaign live in Times Square for Schofferhofer Grapefruit. It was quite a shoot, over the course of fifteen hours across three nights we photographed over 700 people. To be honest it was a production high wire act, and I’m happy to report it went off without a hitch.
I just got back from a fast trip downtown to see the new Liberty Mutual billboard at the corner of Arlington and Columbus that we shot. It’s exciting to see the final product up on display so large and right downtown.
If you missed yesterday’s post about this shoot, Crossroads for Kids is a program down on the South Shore that helps children overcome obstacles and develop into future leaders. They do great work, you can learn more about them on their website: Crossroads for Kids.